Archive - Product Proof

Zero Churn Isn't a Retention Number

The renewal you haven't reached yet

Jun 25 • Matt Smartt

Time to Value Isn't a Speed Problem

Most founders try to shorten it. The ones who actually improve retention change what they're measuring.

Jun 11 • Matt Smartt

May 2026

Your Onboarding is a Valuation Decision

What investors see in your retention curve - and why it starts in the first 30 days

May 28 • Matt Smartt

The First Value Moment

Most SaaS products track the wrong thing and wonder why users don't come back.

May 14 • Matt Smartt

Most SaaS onboarding problems aren't onboarding problems

The most expensive onboarding mistake happens before a user ever signs up.

May 1 • Matt Smartt

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts